Registration as a key factor for the protection of trademarks: the situation in Kosovo.

Trademark registration has started to become an important element in business both inside and abroad. The purpose of this study is to understand how registration serves to protect trademarks, including answers to some questions about why a trademark should be registered, how to register, which sector is more protected, etc. In the paper, concepts and definitions are used to introduce trademarks. The analysis presented in the sections of this paper is based on the trademark data, to see their growth over the years presented with the statistical properties of the registration. Most of the information was obtained through the data of the institution of the World Intellectual Property Organization (WIPO) and used to understand the activity of trademark registrations and later a concrete analysis of trademark registration for Kosovo and Italy trademarks in Kosovo using data from Intellectual Property Agency (API). The results reflect the current state of trademark registration in Kosovo.