Studente STANYS, MARTYNAS
Facoltà/Dipartimento Dip.Scienze Agrarie,Alimentari e Ambientali
Corso di studio FOOD AND BEVERAGE INNOVATION AND MANAGEMENT
Anno Accademico 2018
Data dell'esame finale 2019-07-24
Titolo italiano Eye tracking of sustainable product labels: the case of aquaculture
Titolo inglese Eye tracking of sustainable product labels: the case of aquaculture
Abstract in italiano Stanys, Martynas, Eye tracking of sustainable product labels. Master of Food sciences and technologies (Food and Beverage Innovation and Management), July, 2019, Marche Polytechnic University, Ancona, Italy. The sustainability of global fish supply is questionable as the limits of sea capacity have been reached long ago. Meanwhile widely cultivated aquaculture systems are receiving criticism for both their environmental impact and the quality of the fish produced. Sustainable aquaculture systems are suggested to feed the growing fish produce demand. To enhance the development of European sustainable and organic aquaculture sectors quality certification programs have been employed. The objective of the paper was to analyse the customers visual attention towards sustainability and organic production labels on fishery and aquaculture produce. The main methods applied in this paper was statistical analysis, market analysis and systematic literature review. The findings indicates plenty of factors having influence on the customers visual attention, including the top-down (perceived value, awareness, goals) and bottom-up (saliency, surface size, visual clutter), towards various sustainability and organic produce labels. Contradictory findings exist for question if greater visual attention translates to increased purchase intention. KEY WORDS: Aquaculture, Organic label, Sustainability label, Eye tracking
Abstract in inglese Stanys, Martynas, Eye tracking of sustainable product labels. Master of Food sciences and technologies (Food and Beverage Innovation and Management), July, 2019, Marche Polytechnic University, Ancona, Italy. The sustainability of global fish supply is questionable as the limits of sea capacity have been reached long ago. Meanwhile widely cultivated aquaculture systems are receiving criticism for both their environmental impact and the quality of the fish produced. Sustainable aquaculture systems are suggested to feed the growing fish produce demand. To enhance the development of European sustainable and organic aquaculture sectors quality certification programs have been employed. The objective of the paper was to analyse the customers visual attention towards sustainability and organic production labels on fishery and aquaculture produce. The main methods applied in this paper was statistical analysis, market analysis and systematic literature review. The findings indicates plenty of factors having influence on the customers visual attention, including the top-down (perceived value, awareness, goals) and bottom-up (saliency, surface size, visual clutter), towards various sustainability and organic produce labels. Contradictory findings exist for question if greater visual attention translates to increased purchase intention. KEY WORDS: Aquaculture, Organic label, Sustainability label, Eye tracking
Relatore ZANOLI, RAFFAELE
Appare nelle tipologie: Laurea specialistica, magistrale, ciclo unico
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12075/7222