This thesis examines and discusses the practice known as product placement, as a mean of business communication, in particular referring to its use in movies. The thesis addresses its fundamental aspects, practical ways of application, improtance in overall communication strategy, and also briefly mentions its historical and regulatory evolution.
La tesi esamina ed espone lo strumento di comunicazione del valore noto come product placement, concentrandosi sul suo impiego in ambito cinematografico. All' interno dell' elaborato vengono trattati aspetti fondamentali, modalità di applicazione pratica, imprtanza nella strategia di comunicazione d' impresa e cenni storici e normativi.
Il Product Placement Cinematografico
DI NUZZO, MICHELE
2020/2021
Abstract
This thesis examines and discusses the practice known as product placement, as a mean of business communication, in particular referring to its use in movies. The thesis addresses its fundamental aspects, practical ways of application, improtance in overall communication strategy, and also briefly mentions its historical and regulatory evolution.| File | Dimensione | Formato | |
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Tesi Laurea Triennale Di Nuzzo Michele 1087577 Il Product Placement cinematografico.pdf
embargo fino al 16/12/2024
Descrizione: Tesi Laurea Triennale Di Nuzzo Michele 1087577 Il Product Placement cinematografico Relatore Valerio Temperini
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548.82 kB | Adobe PDF |
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https://hdl.handle.net/20.500.12075/7600