This project is born and structured based on a practical case: the launch by Future Fashion, a startup by the DIS brand, of a Partner Program, aimed at driving growth in sales and widespread adoption of its cutting-edge software solutions. The objective of this work is to examine the numerous strategies that can be pursued when organizing a partner program, particularly in the case of a technology-based startup.
This project is born and structured based on a practical case: the launch by Future Fashion, a startup by the DIS brand, of a Partner Program, aimed at driving growth in sales and widespread adoption of its cutting-edge software solutions. The objective of this work is to examine the numerous strategies that can be pursued when organizing a partner program, particularly in the case of a technology-based startup.
A Saas Model Partner Program: the Future Fashion Case Study
MORRESI, GIULIA
2022/2023
Abstract
This project is born and structured based on a practical case: the launch by Future Fashion, a startup by the DIS brand, of a Partner Program, aimed at driving growth in sales and widespread adoption of its cutting-edge software solutions. The objective of this work is to examine the numerous strategies that can be pursued when organizing a partner program, particularly in the case of a technology-based startup.| File | Dimensione | Formato | |
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Morresi Tesi.pdf
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Descrizione: A SAAS MODEL PARTNER PROGRAM: THE FUTURE FASHION CASE STUDY
Dimensione
1.35 MB
Formato
Adobe PDF
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1.35 MB | Adobe PDF |
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https://hdl.handle.net/20.500.12075/13628